Alfred Smeathers, Pastrycook and Confectioner
Sheep Street, Midland Road and Silver Street, Wellingborough

Mr. Alfred Smeathers, who is a native of Wellingborough succeeded his uncle in his present business in 1889, when the shop in Sheep Street constituted the full extent of the field of operations. In 1894 he built the Midland Road shop, and in 1899 added a third establishment in High Street, removing this three years ago to premises in Silver Street, facing Oxford Street. All these shops are noteworthy for their smartness and the inviting displays of high class confectionery always to be found in any of the windows as well as within - a remark applying equally well to the branch establishments in other towns which Mr. Smeathers has invaded. His Kettering shop has been open this last fifteen years, the Rushden one twelve years. The variety of cakes, etc., obtainable at all these shops is immense, and ranges from say, a humble doughnut to an elaborate wedding cake, besides all kinds of choice sweets and also pork pies - prize pork pies.

Mr. Smeathers was the winner of a bronze medal (3rd prize) for these at the Confectioners', Bakers' and Allied Traders' Annual International Exhibition and Market, Royal Agricultural Hall, London, in 1900; while the pervious year he carried off the Gold Medal for wedding and decorated cakes.

An expansive and expanding business like this of Mr. Smeathers necessitates very close personal attention, and receives such from him. He has not only come forward in public affairs, though, he is a Director of the Bowling Club. His father, Mr. Charles Smeathers, was the County Court Bailiff for Wellingborough. Tele. No. 9x3.