Rushden Research Group: J G Swart

J G Swart - Optician

Photo of the shop front in the 1970s - colour!
By Dave Overton with wife Teresa in the doorway.

1934 advert

1930s Art Deco design shop front taken in the 1960s.

J G Swart first traded in Rushden from 9 High Street, in the mid 1930s, moved into number 104, from where he traded until about 1980.

A new style shop front of J G Swart - Art Deco was much out-of-character for our High Street.

It was designed to represent spectacles with the door as the nose on which they perched.

The black background was rather sombre but the design really took people's attention.

The shop and its clock were a High Street landmark in its day, but sadly not preserved.

Index of All Traders