Rushden Echo & Argus, 25th January 1952, transcribed by Kay Collins
New Idea for Shoe Fitting
Take a pair of sparkling transparent plastics, put them on the feet of a child, and you should solve the question of shoe-fitting.
Even the X-ray method of shoe fitting may soon be obsolete, for a Rushden firm of manufacturers is working on a new and simple idea of visual inspection.
Transparent trial shoes with plastic uppers are being prepared by Tecnic (Children’s) Shoes Ltd., at their Park-road factory. Used in the retail shops, they will show at a glance “where the shoe pinches” and when the right ones have been tried on their leather counterparts can be purchased with confidence.
Made in the ordinary was except for the use of hot air or other devices to warm the plastic, the shoes will represent the firm’s complete range in all sizes and fittings. They are reasonably pliable, and go on and off the foot without difficulty.
Transparent plastics may also prove a good “line” for display purposes. Whether they can be brought into the realm of practical footwear is a matter for the future to decide.
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