The Rushden Echo, 12th January 1962, transcribed by Jim Hollis
One-Way Traffic Has Hit The Small Trader
Rushden’s one-way traffic system, in its third year, is by now widely regarded as a success by most people who live or pass through the town. But at the northern end of High Street it is not so popular.
In the past month three shops have shut, and it is said that there will be more closures in the near future, partly because the one-way system has driven trade away from that part of the town. “It is,” said Mr. E. G. Tompkins, “just as I was telling two years ago.” Mr. Tompkins, a newsagent, strongly opposed theidea of a one-way scheme and predicted that business would suffer.
Before the system was introduced, traffic passed both ways along High Street. Although the main shopping centre is at the other end of the street, the northern part found plenty of customers among shoppers passing by on their way to and from the larger shops.
Since the one-way system began, this has changed, claim the small shopkeepers. The people who pass their shops now are mostly on their way home and not enough stop to buy goods.
Rumours
Last month two shops Grafton Studios and Victoria Dry Cleaners both closed down. On Saturday, Wyn’s Shoe Shop, in nearby Station Road, closed as well and it is rumoured that other shops in that part of the town will shortly do so.
Mrs. W. Whitwell, who runs Wyn’s Shoe Shop, has moved her business to a site at the busier end of the High Street. She has had her shop in Station Road for about 18 months now since the one-way system started.
Although Mrs. Whitwell did not think that the one-way system had much effect on her business, she said that trade in the northern part of the High Street was not as great as it was further down. Shopkeepers there needed a special “gimmick” to attract their customers for there was little “catch trade” from passers-by.
When Mrs. Whitwell decided to expand her business she decided to move away from Station Road to the main shopping centre.
Moved Away
In High Street itself most northern end shopkeepers were emphatic that the one-way system has led to a slump in their trade.
Once there was a bus stop in that part of the street, and it was used by shoppers coming from Higham Ferrers and elsewhere. Many of them would walk down High Street, doing their shopping as they went.
Since the one-way system began, the bus stop has been un-used.
Although there is now another in Station Approach, many shoppers prefer to stay on the bus until the next stop, which is nearer the main shopping centre. The bus route by-passes High Street completely.
Although buses still use High Street when going in the other direction, most of the passengers are then on their way home. Few get off to shop at the northern end. There is a bus stop for buses going in that direction, but it is well away from most of the shops and is used mainly by people who want to catch the bus home, not by people who are getting off.
Mr. W. G. Richards, who runs “Do It Yourself” shop, said that re-siting the bus stop which was suggested at a recent Road Safety Committee meeting would probably help traders.
Difficulties
Mr. Tompkins pointed out the difficulties that cars have in reaching that part of High Street if they approach from the direction of Higham Ferrers. Once they could stop outside the shop, buy what they wanted, and carry on down the street. Now they have to turn up Rectory Road before reaching the High Street shops and double back. Few have the time or the desire to do so.
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