Photo of the shop front in the 1970s - colour! By Dave Overton with wife Teresa in the doorway.
1934 advert
J G Swart first traded in Rushden from 9 High Street, in the early 1930s, but by 1940 he had moved into number 104, from where he traded until about 1980.
A new style shop front of J G Swart, optician, very much out-of-character for our High Street.
It was designed to represent spectacles with the door as the nose on which they perched.
The black background was rather sombre but the design really took people's attention.
The shop and its clock were a High Street landmark in its day, but sadly not preserved.
