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Article and Photographs by Paul Wright, 2023
In Bloom

In Bloom
3 Eaton Walk

Choosing to change a business location could be a bit like trying to predict what the great British weather is going to be like?


Ruth Hyde
Ruth Hyde
So after several years of trading in the Coffee Tavern lane, from Alfred Street into the High Street, In Bloom florist has uprooted and moved a few hundred yards away to 3 Eaton Walk in Rushden.

It was finally announced on Monday 11th September that Wilko were to close their 400 stores by October, so the premises next door are to be vacated, at least for now?

Back to In Bloom, it was in late August, 2023 that the award winning company run for over 23 years by Ruth Hyde, moved in to the units, next door to what had been home to Iceland frozen foods.

Ruth is a fully qualified, award winning florist trained in all forms of floristry. She has worked not only here in the UK but over in Switzerland as well.

All of the flowers are imported especially from around the world. And before opening her own business Ruth had been working for several Florists around our county, as well as a Florist Wholesaler specialising in floral accessories.

She completed her training at Moulton College, passing with distinction in 1999 and proudly holds a National Certificate in Professional Floristry.


Front window Ruth and Sarah
Front window
Ruth and Sarah

Flower delivery service.

Same day delivery Monday to Saturday, local delivery starts from £5.99 for in and around Rushden, delivery times are between 9am to 5pm, Tim is on the road taking care of your orders.

You can order your flowers online anytime or by calling the shop in Rushden on 01933 315840, and the usual social media are available of course.

Attractive display Everything you need
Attractive display
Everything you need

As well as the floral side of things, you can purchase gifts and items for your home decor etc.

Ruth, Sarah & Tim are on hand to give you any assistance you need in the bright new premises, at 3 Eaton Walk.


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